Media & Entertainment Tech

TRP Kya Hai Aur Kaise Count Hoti Hai? TV Ratings Ki Poori Detail

Aapne aksar khabron ya social media par suna hoga ke falana TV serial ya news channel ki TRP (Target Rating Point / Television Rating Point) sab se ziada hai. Lekin kya aapne kabhi socha hai ke yeh TRP aakhir kya hoti hai, iski calculation kaise ki jaati hai, aur channels ke liye yeh itni zaroori kyun hai?

1. TRP Ka Full Form Aur Matlab Kya Hai?

TRP ka full form Target Rating Point (ya Television Rating Point) hota hai. Yeh ek aisa metric hai jo bataa hai ke kisi specific TV show, serial, ya news channel ko kitne logon ne kitni der tak dekha hai.

• Popularity Measure: TRP se pta chalta hai ke konsa show public mein sab se ziada popular hai.
• Advertiser Decision: Advertisers (badi companies) unhi channels par apne ads chalate hain jin ki TRP sab se zyada hoti hai.

2. TRP Calculate Ya Count Kaise Hoti Hai?

Har ghar ke TV ko track karna namumkin hota hai, is liye rating agencies sampling method ka istemaal karti hain. India mein yeh kaam BARC (Broadcast Audience Research Council) karti hai.

• People Meter Device: BARC makhsoos shahron aur gaon mein hazaron randomly selected gharon mein ek special electronic device lagati hai jise People Meter kehte hain.
• Watermarking Frequency: Har TV channel ke audio mein ek special invisible audio frequency signal (watermark) hota hai jise People Meter catch kar leta hai.
• Data Central Server: Jab ghar ke afraad TV par koi channel dekhte hain, toh People Meter record karta hai ke kis member ne kis time par konsa channel aur kitni der dekha. Yeh data raat ko BARC ke central server par bhej diya jata hai.

3. TRP Counting Mechanism Overview

Component / Term	Explanation & Function
BARC India	Official Rating Agency jo TV audience measure karti hai
People Meter	Gharon mein lagne wala device jo viewing data record karta hai
Sampling Method	Hazaron selected households ke base par millions ka estimate lagana
Weekly Ratings	BARC har hafte Thursday ko TV channels ki TRP data release karti hai

4. Channels Ke Liye TRP Kyun Zaroori Hai?

TV channels aapko content free ya nominal cable fees par dikhate hain, unka main income source Advertisements (Ishtehaar) hotey hain. High TRP wale show par 10-second ad slot ke lakhon rupey vasool kiye jaate hain, jabke low TRP wale shows band kar diye jaate hain.